Identify four bases for market segmentation discuss the difference between market segmentation & target marketing real-world examples of effective market segmentation. Most of the marketers nowadays believed that the demographic segmentation bases are the most popular and practical segmentation bases kotler(1984, p 255) states that “demographic variables are the most popular bases for distinguishing customer groups”, possibly because the ease with which this kind of data can be collected.
Geography, demographics, psychographics, benefits sought, and usage rate geographic segmentation segmenting markets by region of a country or the world, market size, market density, or climate. Age, income, gender, ethnic background and family life cycle are all important factors of demographic segmentation the park is going to use an age range of 2-60 years of age so they can include kids, teens, parents and even grandparents. M300 lecture 6, 5, 4 the process of diving the total market for a product into several relatively homogenous groups using factors such as demographics, psychographics, and geography segmentation can help increase the effectiveness of promotion, product development, and pricing 5 bases of segmentation geography, demographics, needs.
In the marketing segmenting there are four kind of segmentation, they are behavioral segmentation, demographic segmentation, psychographic segmentation, and geographic segmentation behavioral segmentation is the most powerful type of segmentation because it uses actual consumer behaviour or product usage to make distinctions among market segment (farrell & hartline, 2005. This type of customer segmentation is significantly more difficult to implement than geographic or demographic segmentation to properly segment the market based on psychographics, marketers must really take the time to get to know their current and past customers.
Market segmentation geographic demographic psychographic and behavioral from mktg 3401 at california state university, east bay.
The four bases for segmenting consumer market are as follows: a demographic segmentation b geographic segmentation c psychographic segmentation d behavioural segmentation demographic segmentation divides the markets into groups based on variables such as age, gender, family size, income. Start with market segmentation, which means dividing your targeted market into homogenous segments of consumers who have similar needs and preferences or share location-peculiar qualities. The report on marketing strategy for dell marketing essay print reference this published: 23rd march, marketing segmentation of dell 2002) the primary components which might be made use of during the process of making marketing segmentation are geographic, demographic, psychographic, behavioral and income variables and here in the.