View motiur rahman’s profile on linkedin, the world's largest professional community akij food & beverage ltd june 2014 – may 2017 (3 years) dhaka, -improve cost base to ensure the brand profitability and affordability-develop strategic marketing plan aligned with strategic business -design and plan atl and btl campaign strategy. This report attempts to study the marketing plan for a particular cola brand, mojo its brand of akij food and beverage ltd, a sister concern of prominent group of companies of bangladesh, akij group. Marketing plan on akij food & beverage ltd “mojo” mojo has also focused on their customer‟s lifestyle in product, advertising and packaging personality the customers of the mojo are mostly action oriented people which include especially the experiencers. Marketing plan of akij group mojo akij group assignment mojo mixer cola marketing plan marketing plan of mojo report on pharmaceutical industry of bangladesh documents similar to akij food and beverage limited skip carousel intern report updated uploaded by ronysars extending furniture marketings uploaded by. Marketing of food and bevarage product a study on akij group ( specialy mojo soft drinks ) [pic] submitted to dr professor shawqatul meher faculty of business administration.
Akij food and beverage ltd nature of business “brings quality in life” akij food & beverage ltd (afbl) a big name in food processing & marketing sectors started their journey officially on 2006 with three products but within this eight year company able to add lot of products on its rosters. View lab report - akij food and beverage ltdff from mkt 301 at brac university akij food and beverage ltd nature of business brings quality in life tags marketing, akij food, marketing plan for solio bd 67 pages taken to europe early in the 17th century by the dutch and the french and later brac university.
Akij food & beverage ltd stand: z1-e29 | butter afbl a concern of “akij group” - legendary figure in the industrial conglomeration in bangladesh afbl now a big name in food processing & marketing sectors concentrated on fruit juice, soft drinks, energy drink, fruit, clarified butter & dairy, drinking water, snacks & chips, cereal. A product marketing plan built on these steps can build a huge brand positioning lead and brand awareness learn the basics of a food product plan food and beverage products at retail require developing winning retail sales pitch because retailers are the gatekeepers to the shelf. Then the overview of akij group and also akij food & beverage ltd (afbl), which is a unit of akij group, is presented after the company descriptive part, analysis segment is incorporated starting with 4ps analysis of afbl, swot analysis, competitive analysis and marketing strategies 4.
Akij food and beverage bachelor of business administration of daffodil international university for internship i was engaged in a host firm named akij food & beverage limited (afbl) for three months period during the period, i tried to learned tale to head of modern marketing. This report attempts to study the marketing plan for a particular cola brand, mojo it is brand of akij food and beverage ltd, a sister concern of prominent group of companies of bangladesh, akij group in the year 2007 mojo was the market challenger in bangladeshi cola market with a sales of about.
Food services marketing plan next page this sample marketing plan was created with marketing plan pro software executive summary within the industry, snacks and cold beverages are the largest product segments and these two categories are the driving force of the industry the food category grew at a rate of 7% last year, according. About us akij food sample akij food & bevarage akij food & beverage ltd (afbl) a unit of akij group started its operation in the year 2006 afbl manufactures a wide range of snacks and beverage of both national & international market alike afbl is a project worth $70 million & is founded by the parental company akij group.
The brand “pran” has established itself in every category of food and beverage industry and can boost a product range from juicesmarketing plan on pran beverage ltd “maxx cola” ensures only the best quality products are reaches to the consumers table across the globe pran beverage ltd pran beverage becomes a popular company in south. Akij food & beverage want to serve quality food for their target market in soft drink industry, there are many local & foreign companies akij want to be local unique soft drinks producer with the same quality of foreign company.