Apple is the world's leading brand in the technology industry the marketing strategy of apple discusses its distribution, marketing, bcg matrix and others apple has given us many delights over the years including the macbook, the ipod, iphone, ipad, iwatch, itunes and others and it is known as one of the most innovative companies.
Marketing mix strategy the present article is about the marketing mix strategy analysis of apple's ipod marketing mix is the basic principle of marketing which has helped us to understand the strategy of any product or brand in 4 perspectives called 4p’s. With regard to marketing strategy of apple, this is a company which works consistently on being on the foremost edge when the company first decided to take on the computer world, they make a super bowl advertisement directed by famous director ridley scott.
1 marketing strategy of apple inc akhil vempali netaji subhas institute of technology 2 introduction • apple inc is an american multinational corporation that designs and manufactures consumer electronics and computer software products • the company's best-known hardware products include macintosh computers, the ipod and the iphone. Today, product strategy is at the core of the marketing strategy of apple furthermore, it has become the competitive advantage of the company and its flagship products to include the macbook, ipod, itunes, iphone, and ipad. In fact, i believe it served as the base of jobs’ strategy for apple, particularly after he rejoined the company in 1997 and went on to oversee projects like the ipod and the iphone the content-first approach is still evident in apple’s decision making today.
October 23rd 2001 – a day that revolutionized the digital music world, apple computer now known as apple inc released their first mp3 player, the ipod so what exactly did apple do with the ipod that was so revolutionary well, the marketing techniques and tactics they used are what made it so successful.
Good marketing requires a willingness to cannibalize your offerings if you have a superior option to bring to market apple has done this at this least twice first, apple dropped its most popular ipod, the mini, when it introduced the nano.