The project will then go to investigate the present position of english as an international language in marketing, followed by a critical appraisal of the advantages and disadvantages of english international language in marketing chapter 1: introduction the english language is used as a global international language. Introduction selling in the simplest description efforts to understand clients in footings of what they buy when they buy why they buy how much they buy where they buy it and with what they buy. The objective of this research question is to evaluate the effect of english as an international language on international business and marketing and then to identify the advantages and disadvantages for business and marketing.
The effect of language on international marketing author: admin \ december 16, 2017 \ markets \ 0 comments how marketing efforts interact with culture determines the success or failure of a product there are many examples of cultural differences that have affected marketing success or failure latest essay papers september 5, 2018. The effect of language on international marketing essay sample categories free essays we will write a custom essay sample on the effect of language on international consequently the company’s international selling program must be modified and adapted to the dictates of the foreign market.
3 language - common language like in uk would mean the culture has some level of standardization compared to a country like india where culture varies due to different language in every region 4.
Innovative marketing, volume 3, issue 4, 2007 demetris vrontis (cyprus), alkis thrassou (cyprus) adaptation vs standardization in international marketing – the country-of-origin effect abstract the literature on international marketing presents a confrontation between two mainstream schools of thought regarding international marketing.
As a very important example of the language problems general motors produced chevrolet (chevy nova) but in spanish nova means unable to walk therefore gm could not sell this car as it was expected, in the countries where the main language is spanish 2 - media limitations commercial media is another effective effect on international advertisement. The effect of language on international marketing essay by dinaghafir , university, master's , a+ , april 2004 download word file , 13 pages download word file , 13 pages 50 16 votes. Significance of language as established, culture plays an important role in the field of international marketing of all the cultural aspects, language may be the most critical, as it can be one of the suggest barriers a company has to face when it becomes global.
International marketing takes place when marketing is carried out ‘across the border’ or between ‘more than one nation’ global marketing is the process of focusing resources and objectives of an organization on global marketing opportunities and needs.
Examples of language blunders made by international marketers generally, the major blunder in language comes from mistranslation, lack of understanding of slang or idioms in the native language and use of the wrong dialect, which usually causes the company large amounts of money already spent on marketing, distribution, packaging, etc.